120. Navigating Change: Your Repositioning and Rebranding Guide in a Rapidly Changing Economy

Oct 22, 2023

Join the FINAL Live Intake for the Trusted Authority Group Coaching Program (starts: 2nd Nov 2023)

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The increase in clients who want to change gears and reposition themselves, whether by stepping out of their industry or profession and starting a completely new chapter or by rethinking how they can leverage their background and repackage it to deliver it in a different way (often from contributor to consultant), has never been higher. 

In a recent LinkedIn Live that I did with Veronica Llorca-Smith, we discussed the reasons, and this conversation was also the catalyst for this episode because there are quite a number of reasons why this topic is relevant now. And since you may be in the same boat and not sure what's better for you - to reposition yourself in the market or rebrand, here is your guide for the 'how-to.'

I discuss:

• the difference between rebranding and repositioning
• the reasons and motivations for both
• how to navigate the change
• successful examples for some inspiration

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Want to become the Trusted Authority in your field by building and monetising your expertise? 

Here are a few ways you can get started with my resources:

1.) Get your copy of my my book - Trusted Authority - From Technical Expert To Trusted Authority   

2.) Watch my brand new 33min training: Trusted Authority Strategy - become known beyond credentials.

3.) Book your complimentary 20min Strategy Session