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Trusted Authority - The Podcast

May 26, 2024

If you’re still sitting on the fence about whether to do a personal brand shoot or not, whether it's because the last shoot didn't give you images that actually represented you or you have never done one so you’re not sure what to expect and how to prepare - this episode is for you as I give you the exact blueprint...


May 19, 2024

You can be the best in your industry, but if nobody knows about it, it won’t get you far. This is where effective marketing comes in.

Especially nowadays, with more choices and competition in the market, having a clearly articulated value proposition and valuable differentiator is key to standing out and not only...


May 12, 2024

Personal branding activities require a certain set of skills and aren’t innate talents. However, the good news is that they can be learned.

That being said, it takes time to develop not only the necessary skills but also to establish the assets, systems, processes, and workflows needed to make it happen...


May 5, 2024

If you want to be taken seriously you need to take yourself seriously and that also applies to you if you want to commercialise your personal brand.

And this is where facts, data and numbers come in. It’s easy to say things don’t work or blame everyone and anyone for not getting the results you want but this is...