Preview Mode Links will not work in preview mode

Trusted Authority - The Podcast

Oct 26, 2025

Most leaders still roll their eyes at “personal branding.”

And honestly — they’re right to. Influencer vanity content? Irrelevant. Posting every day for reach? Dead strategy. 2026 is a different game.

Being visible is not the same as being valuable. In this episode, I break down the mindset and model shift...


Oct 12, 2025

When most people think about visibility, they picture LinkedIn posts, social media, or personal branding.
But the truth is — the fastest way to build real authority isn’t online.
It’s in the room.

In this episode, I sit down with Sally Porteous, founder of Red Lanyard and one of Australia’s most experienced